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The food matrix point about plant-based meats is interesting but kinda misses the transition challenge. Not everyone can just "not eat meat" overnight when they've built decades of habits around it. The tension she identifies between criticizing ultra-processed foods and reducing meat is real, but substitutes serve a psycological role that whole foods don't always address. I've seen friends successfully transition using these products who would've failed cold turkey. The individual vs system framing at the end is spot-on though — even Nestle's simple advice requires navigating a food environment activley designed to undermine it.

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